EMMA CHAMBERLAIN IS THE NEW FACE OF LANCÔME
January 16, 2023
“It’s not real to be perfectly manicured 24/7. I was so honored and excited when lancôme came to me and was like, ‘we get that. We know that.'”
Emma Chamberlain is shaking up the world of influencer marketing with her unique approach and diverse range of talents. The 20-year-old YouTuber, podcaster, coffee entrepreneur, and fashion week regular has now added yet another feather to her cap by becoming the face of Lancôme, one of the biggest beauty brands in the world.
The partnership, which is being launched with a four-episode web series called “How Do You Say Beauty in French?”, will showcase Chamberlain’s relatable and authentic approach to beauty and wellness. In the series, viewers will follow her as she explores Lancôme’s headquarters, tests out their latest beauty technology, and discovers her perfect foundation shade, mascara, and skincare routine.
Chamberlain’s approach to beauty is refreshingly real and down-to-earth. In the series, she says, “It’s such an honor because I have always been somebody who is sort of the opposite of what you think when you think of beauty. I have always been somebody who didn’t prioritize always being perfectly put together. It’s really who I am—I prioritize comfort.” And that’s exactly what Lancôme loves about her. They see her as a perfect fit for their brand, which is all about making beauty accessible and inclusive for everyone.
This isn’t the first time Chamberlain has dipped her toes in the beauty industry. She has previously served as the creative director and global brand ambassador for Bad Habit skincare and has also worked with Louis Vuitton and Cartier. With her latest partnership with Lancôme, she continues to break the mold of what it means to be an influencer, proving that she is a true force to be reckoned with in the industry.