THE PLEIADES
June 23, 2022
Rebecca Elizabeth is launching a new slow fashion ethical eco-design studio based in New York City.
Having social, enviromental and ethical issues at heart, Rebecca Elizabeth launches their debut collection of effortlesly elegant dresses. Each design, is carfully constructed with style and comfort in mind.
The launching collection; “The Pleiades,” is named after the seven sisters star constellation and inspired by the Creative Director’s recent trip to the Naples Archeological Museum in Italy. With each design named after the ancient Goddesses one can see the inspiration stiched into the fabric itself.
Comfort was at the forfront f the design process, but not one once of style was sacrifeded in the process. “I love to call the style effortless elegance” – the creative director says.
The brand strived for body inclusivity and with this has created a large size range that encompasses from petite to tall, small to large.
Rebecca Elizabeth uses only sustainable materials such as cupro, linen, lyocell, organic cotton and deadstock fabrics left over from other productions. All its new fabrics such as the cupro, linen and lyocell are manufactured in closed loop systems that don’t pollute the environment. So rest easy and enjoy ethical luxury.
Rebecca Elizabeth is a brand with purpose and integrity. striving for transparent and sustainable practices within a changing industry, creating and curating a collection that reduces environmental impact and treats its suppliers with honesty and respect.
Join us as we showcase the latest collaboration with Ashley Lands from Stuff Oui Love, for a very special photo-shootat Lavender by the bay in East Marion, New York.
Q & A with the creative director:
Why are you launching Rebecca Elizabeth?
Given the current state of things, it may seem like the last thing the world needs is another fashion brand. Fast fashion has spun out of control going from 4 seasons of collections a year to micro seasons every single week. Every year fast fashion clothing gets cheaper and cheaper and on average each person spends less but buys more. Who pays for this? The environment and the people making the clothes. I have 15 years of experience designing in the industry in NYC. I have seen how toxic the industry can be for people employed by it at the bottom and the environment. I started Rebecca Elizabeth because I believe fashion should be slower, kinder, and more sustainable through conscious consumerism.
What makes Rebecca Elizabeth different?
Rebecca Elizabeth is an ethical and sustainable design studio. We’re partnered with an ethical female run factory in Brooklyn NY. The women who cut and sew our garments are paid from $20-$35 an hour based on experience and are salaried with benefits. This means they can afford to have a good work life balance and are treated with respect and integrity. We are transparent, we provide detailed information about how much it really costs to make each garment and how much our workers are paid. Our markup is only 2X from cost keeping the prices attainable but investing in paying for sustainable materials and fair wages. traditional retail markup 5X and direct to consumer brands 3X.
What are your future plans for Rebecca Elizabeth?
We plan to grow Rebecca Elizabeth slowly and organically into a lifestyle brand. In the future I would love to expand our offering to sustainable swimwear and footwear make in vegan leather alternatives like cactus or apple leather.
Rebecca Elizabeth is committed to doing their part to help the earth by planting a tree for every email sign up until our launch and every garment sold after. They have partnered with One Tree Planted and have donated over 200 trees so far.
